A Different Way of Illustrating 'Embeddedness'

Click on the animation on the right-hand column and read the text below explaining it:


You will already be familiar with the "blue triangles" if you have gone through the lesson "Actor-Orientation: The Individual Level". Each one stands for an action and together they represent a strategy of action for a specific actor.


Each one of the three components represented by the triangle model on the right-hand side – meaning, means and activity –, is influenced by and bound to value systems and social norms within the societal context of the actors concerned. It follows that the meaning of an action is not only based on the attempts of an individual actor to act and behave according to his or her utility optimisation.


But the framework of orientation and rules evaluates the meaningfulness of the action for individual actors. Hence, value systems and social norms guide the "how" and "why" a particular action and/or strategy of action is carried out (or determine the criteria used for evaluation).


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